Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

Rainfall could send debris from hillsides charred by wildfires rushing down ravines and through drainage ditches into the ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...