Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

A little cafe with good coffee. Maybe a surf shop.

An iconic surf shop in Santa Cruz County says it is closing one of its four locations. O'Neill Surf Shop told KSBW 8 that ...

Did you forget your rashguard when you packed for your beach vacation? Luckily, a new surf shop has opened up in the South Carolina beach town, Surfside Beach. Good Vibes Surf and Sport is located ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...