Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

The NBA shifted out of its Big 3 era through the implementation of the Play-In Tournament, flatter draft lottery odds and, of ...

While the brand already has a presence in basketball, represented by names like Darius Garland, Tyrese Maxey, and Cameron Brink, Flagg represents a new era for the Boston-based company, who will ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Drafting Edgecombe gives the 76ers a balance of youthful energy and veteran experience. The former Baylor star is on the same ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

We are still awaiting Cooper Flagg's NBA debut, but the Dallas Mavericks prospect is already the odds-on favorite to win the ...

The first round of the 2025 NBA draft wrapped Wednesday night. A lot of things happened. Many were expected, like the Dallas ...