A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...

The recognizable tri-shield Buick logo was not introduced until about 56 years ago, according to the automaker. The current insignia was introduced in 2017 and adopted by all Buick vehicles by 2018.

Formed in 1903, the original Buick Motor Company logo looked nothing like the one adorning the front of the brand's cars today. It was a depiction of Uncle Sam walking on top of a globe, with the ...

Apr 17, 2023. 0:00 / 0:00. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, ...