Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

Warner Bros. Discovery officially abandoned its rebranding of its streaming service to "Max" and reverted to HBO Max this ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

Jose Maria Caro, director of Max Local Original Production at Warner Bros. Discovery, Spain, appeared at the Conecta Fiction & Entertainment in Cuenca, Spain.

Azahar version 2122 Alpha 1 brings huge updates to performance and game compatibility to the best Nintendo 3DS emulator around.

Last week, Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max ...

Aaker said WBD’s flip-flopping from HBO Max to Max to HBO Max was an example of corporations underestimating the cost and complexity of creating a new brand.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

“Returning the HBO brand to HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness ...

Autodesk 3ds Max is our top pick for best 3D modeling software. And our emphasis here is on modeling, with 3DS Max especially popular with game developers, interior designers, and architects who ...