The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

LA TRINIDAD, Benguet, Philippines — Rodiyo Tacdoy was among the children monitored under the government’s Pantawid Pamilyang Pilipino Program (4Ps). Last month, he emerged as winner in the ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

Globe, GCash, and the Department of Social Welfare and Development (DSWD) are working together to help 4Ps (Pantawid Pamilyang Pilipino Program) families take their first step into the digital world.

What happens when you mix raw mango, masala, and marketing rebellion? Pulse Holding on to India’s love for spices, DS Group in 2015 launched a product that, in today’s time, has disrupted the ...