The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary digital ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

8 Examples of Isometric Exercises for Static Strength Training Wall sit High plank hold Side plank Low squat Overhead hold Glute bridge V-hold Calf raise and hold Tips FAQ Takeaway ...

Memphis, Tennessee-based International Paper announced March 1 it has rebranded to align with its strategic vision to “Build a Better IP” through sustainable, profitable growth and accelerated value ...

Guide to Political Marketing: Strategies & Examples Political marketing is the lifeblood of any political campaign. It's how candidates and parties build bridges with voters, mould public sentiment, ...

Physics articles from across Nature Portfolio Atom RSS Feed Physics is the search for and application of rules that can help us understand and predict the world around us. Central to physics are ...