The insight into customers' real needs, through a holistic perspective, is a challenge for all the companies functioning within the frame of the information technologies. By using contemporary digital ...

Nohar Zmora leads marketing at Kaltura. She is passionate about helping marketers create creative and data-driven digital experiences. “Growth hackers,” armed with a potent combination of practical ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

This paper was made possible with support from the Hanns Seidel Foundation. The Institute for Security Studies is grateful for support from the other members of the ISS Partnership Forum: the ...

In a world overloaded with content, these 15 brands offer something different: coherence, conviction, and clarity. They stand for something, and it shows. That’s the difference between marketing noise ...

How did Neeraj Paper Marketing Ltd's performance compare year-over-year in the latest quarter? The company's revenue moved from 537.67 in the previous quarter to 431.98 in the latest quarter, and ...

All companies want to provide their customers with richer and more engaging experiences. The challenge is how to scale the experiences in a way that does not depersonalize or commodify them. Enter ...

8 Examples of Isometric Exercises for Static Strength Training Wall sit High plank hold Side plank Low squat Overhead hold Glute bridge V-hold Calf raise and hold Tips FAQ Takeaway ...

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Paul Tunnah sat down with AstraZeneca's vice president of sustainability strategy and engagement Jim Massey to discuss how the global pharma company is embracing a green future. There has been a ...