In analyzing my email marketing campaigns, I look for open rates at 30% or higher to know if they were successful. I don’t expect as much from click-through rates, where I like to see around the ...

Cobalt Keys LLC’s company website provides a wealth of information on their specialized services. Explore more about how they ...

To succeed in email marketing you need to consider many factors: subject lines, open rates, copy, CTAs, tech, and more. Improving any one of these can impact your results. Improving them all can ...

In other words, unless you understand the key to email marketing (see below), you’re 1) wasting your time and 2) annoying potential customers with spam. What Does Work.

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...

Although you hear far less these days about email marketing than social media strategy or the need for customer analytics technology, it still accounts for about 9.6 percent of the typical company ...

Maxine-Laurie Marshall cuts through the rumour to reveal the truth about email marketingarketers should be aware of rumours but only act on fact. According to rumour, email marketing is dead. I think ...

Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your ...

Admittedly, email marketing is complicated and can be confusing at times. Make sure that you’re getting information and advice from reliable sources, particularly as generative AI lowers the bar ...