Starling has announced its new brand platform, ‘Good with money’, as the bank prepares to rebrand with a new visual identity, brand mission and media strategy later this year. Four senior hires have ...

Parents have attended vigils at churches and refreshed Facebook pages and news sites looking for updates after the flood. Group texts have flown with rumors about girls who were found, and girls still ...

Tucked away on Montgomery Street in San Francisco’s bustling Financial District sits The Bird, an unassuming eatery that’s ...

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Helicopters hoisted individual 14-foot-tall letters spelling out Wells Fargo on two sides of the tower at 550 S. Tryon St. The former Duke Energy headquarters building is one of the tallest and ...

The lo-fi helicopter footage of the logo was in fact created by Vertex CGI, which creates viral CGI marketing ca ...

Hook Creative Studio has been appointed by Globird Energy as its lead creative agency for all above-the-line advertising, working in close collaboration with Dash Advertising on media strategy and ...

Then add in the demand for more accountability for marketing budgets, and we get a seeming diminishment of all above-the-line advertising in favor of more measurable below-the-line efforts.

This allows for faster, more seamless marketing execution. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. 9. Get rid of unclear slogans ...

1BTL Marketing Solutions, a leader in Ghana’s marketing and advertising industry, has officially rebranded as Beyond The Line, marking its evolution from a traditional BTL agency to a full ...