The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

L uxury sports car brand Ferrari was recently caught in a logo debacle with an unexpected opponent – Malaysian energy drink brand, Wee Power. Amusing name aside, the drinks brand's packaging featured ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...