The Psychology of Shape in Logo Design. All logos have a shape. ... The 3 major shape categories are geometric, abstract/symbolic and organic — and all come with their own unique psychological ...

Video summary. A young entrepreneur is shown how to create and design his own company logo. Different company logo styles are looked at – shapes, use of text and symbols as well as bold, bright ...

The emblem was designed in an abstract and asymmetrical shape, leading to the confused “KN” interpretation. This lack of clarity made it more difficult for people to recognize and therefore ...