Ads for consumer A.I. are struggling to imagine how the product could improve your day — unless you’re a barely functioning ...

So, if you’re not giving branding much thought, if you’re thinking of it as a bolt-on at the end of the creative process, or you’re blindly following brand guidelines that tell you the logo ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its ...

Media Not All Eyeballs Are Equal: Why Ad Placement Is As Critical As The Creative Published on: 6th June 2025 at 8:30 AM Edited by Staff Writers 5 Min Read ...

Andrew Tindall is a senior leader in the advertising industry and SVP of Global Partnerships at System1, where he champions creative effectiveness and evidence-based marketing.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

In the end, it was all about the creativity and the results it delivered,’ Gut global CEO Andrea Diquez shared with Campaign.

Lee's Famous Recipe Chicken has a new advertising campaign aimed at having "doubters eating their famous last words" about ...

Devised by 4creative and fronted by newsreader and journalist Phil Gayle, the spot features an array of Channel 4 talent and programming, and was specifically commissoned by CMO Katie Jackson to ...

Related: The Massive Dollar Store in Florida Where You’ll Find Rare Treasures at Rock-Bottom Prices The book vendors create miniature libraries within their booths, with paperbacks stacked in ...