Long a staple in B2C, SMS is now proving its value in B2B marketing by offering unmatched immediacy and engagement. SMS can cut through noise and connect with prospects like no other digital ...

The Policy Radar offers detailed analyses of global vapour and novel tobacco market regulations with five-year forecasts. Covering e-cigarettes, heated tobacco, and nicotine pouches, it predicts ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Mercedes-Benz India announced an organizational change in its Sales & Marketing function effective from 1st August 2025. The luxury car manufacturer has now appointed Brendon Sissing as the Vice ...

In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware ...

Advertising is one major component of promotion and entails using different channels -- television, radio, electronic, print and word-of-mouth -- to persuade potential consumers to buy products.

IO Interactive, the award-winning developer and publisher behind the globally-acclaimed HITMAN franchise, is proud to announce the promotion of Olivier Perbet to Chief Marketing and Revenue Officer ...

Commenting on his new role, Mohit Kalia, Senior VP – Sales and Marketing, HCBS Developments, said, “I am excited to join HCBS Developments at a time of strong growth and opportunity.

ABOUT THE AUTHOR Shannon Connelly Majumdar is the VP of marketing at account-based advertising and analytics platform provider AdDaptive, where she built and scaled the marketing department from the ...

Assurance Intl Limited has announced the appointment of Anupam Srivastava as their new Vice President – Sales & Marketing. In this strategic leadership role, Srivastava will spearhead the growth ...

You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message ...