FILE – In this Feb. 14, 2018, file photo the logo for Alphabet appears on a screen at the Nasdaq MarketSite in New York. Alphabet reports earnings on Oct. 24, 2023.

The announcement says they are creating a new parent company called Alphabet, Inc., which will serve as a holding company for all of Google's individual subsidiaries.

Alphabet Inc. will set the tone for tech earnings this season, ... FILE- In this Feb. 14, 2018, file photo the logo for Alphabet appears on a screen at the Nasdaq MarketSite in New York.