Ahead of its biggest sale of the year, Amazon is already rolling out exclusive deals for Prime members, including the lowest price yet on the Fire HD 10 tablet.

Case in point: A new Amazon Prime Day deal gets you the all-new Fire HD 10 Tablet on sale for just $74.99 — a massive 46% discount off its regular price of $139.99.

That’s not the case with Amazon’s entire Fire tablet lineup. The Fire tablet lineup ranges from $60 for the Fire 7 up to $230 for the Fire Max 11, before accessories.