Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association.. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

Apple wants to trademark the apple, as in the fruit. Here to tell us more about Apple's trademark battle is reporter Gabriela Galindo. Hey there. GABRIELA GALINDO: Hi. Hi, Mary Louise.

Apple’s quest to own the IP rights to something as universally generic as an actual piece of fruit speaks volumes to the company's sense of self-importance, and the assumption that because it ...

For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against (uppercase) Apple. More deals, reviews, and buying guides ...