Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years.

It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the ...

Joe Moreno spent nine years working at Apple during the Steve Jobs era. Today, he writes about something that bothered Steve Jobs for a long time: the problem of the upside down Apple logo ...

As we all know that Apple was incorporated on January 3, 1977. Today when you open up your MacBook, MacBook Air, or MacBook Pro, everybody knows that you are using Mac due to its glowing Apple ...

Moreno references Sex And The City as one of the most obvious examples of the upside down logo. He also joined ex-Apple advertising guy and Steve Jobs colleague, Ken Segall.

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years.

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years.

Apple CEO Steve Jobs wanted to provide the best experience for the user, and so the Apple logo was initially placed to be upside down to onlookers. But the decision was reversed within a few years.