Data is everywhere—but what you do with it is what counts. Most businesses collect huge amounts of raw data but struggle to turn it into something meaningful. That’s where this tool changes the game.

Gift 5 articles to anyone you choose each month when you subscribe. When Australians sat down on Saturday night to watch the election results pour in (and delight in the sudden lack of text ...

Standard Chartered Bank (Hong Kong) and dentsu Hong Kong have won big at the sixth edition of MARKETING-INTERACTIVE's Loyalty and Engagement Awards Hong Kong 2025 and were crowned Best of Show ...

Cola's Q1 2025 earnings insights, including 6% organic revenue growth, strategic global campaigns, & regional challenges.

Below are selected charts displaying findings from the various chapters of the current year's B2B report. Half of B2B marketers say their company outsources some content marketing activities. Large ...

“The agreement with the FDA on proteinuria as an appropriate primary endpoint for full marketing approval for DMX-200 in our phase 3 trial is an exceptional outcome, particularly given that DMX ...

In a conversation with MARKETING-INTERACTIVE, a spokesperson from Standard Chartered Hong Kong said this year, the campaign’s focus lies on the concepts of “gradual earning” (密密賺里 ...

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

We’re excited to share our journey at BrandCamp and celebrate the power of storytelling in brand building,” said Latoy Lawrence, Head of Marketing, Flow. For her part Keisha-Maria Cools ...