In marketing and advertising research, “zapping” is defined as the action when a viewer skips a commercial advertisement. Researchers analyze audience's behavior in order to prevent zapping, which ...

Network Advertising is arisen with the development of the Internet, it has the advantages of traditional media advertising, and has the advantages of traditional media that cannot match. In this paper ...

ABC drew 983,000 viewers for the UFL Championship on Saturday in primetime (D.C. Defenders vs. Michigan Panthers), down 38% from just under 1.6 million on Fox last year for Brimingham Stallions-San ...

NASCAR predictably took a small ratings hit for its five races on Prime Video, but the drop off was not as large as anticipated.

Linkedin’s recent video focus is offering content creators one of the few easy wins left in earned media, according to Hubspot’s content boss.Speaking with Mumbrella in Sydney, VP of Hubspot ...

Following her SXSW London conference panel session exploring the reimagining of engagement, we caught up with TAIT senior creative director Margaret Kerrison to discuss how new tech is impacting the ...