A software engineer on X has built an augmented reality app for Snap's Spectacles, using Google's Gemini AI to identify advertisements and brands in the real world.

The best-augmented reality stocks to invest in under $10 contain small-cap companies investing in AR to revolutionize various sectors of the global economy.

The advancement of augmented reality (AR) technology provides means for next-generation art museum tour guides. In this study, we develop an AR navigation and multimedia guide for mobile devices and ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company's Most Innovative Companies in augmented and virtual reality for 2024.

Apple has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality software development ...

The synergy of BIM and Augmented Reality is bridging design and construction with innovative techniques. Novatr’s CEO breaks down the latest trends.

Why the future of AR is AI augmented reality (AR) is technology that enhances or provides additional information about what we see in physical reality through digital images, sounds and text.

Boeing and Red 6 have successfully flown and tested an augmented-reality display system in a TA-4J Skyhawk tactical aircraft.

Apple augmented reality windshield patent image While Apple seems to have some use cases thought out, the patent application doesn't offer much detail on the hardware that would make this possible.