Show, don’t tell. Most B2B tech companies drown prospects in slides, case studies and numbers. But nothing proves ROI like instant, tangible impact. The answer? Live product audits.

Feedonomics, a leader in product feed management and part of the BigCommerce family, has announced a new integration with Amazon Vendor Central, enhancing its services for B2B clients and ...

Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for prominent B2B-focused brands. His career began at a major market research firm. Today he has a delightfully ...

Airtable: An advanced product catalog database Airtable is one of the most flexible relational database solutions. I’ve used it for years to manage nearly every aspect of my business — it’s ...

A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position." The most popular digital channels are websites (91%) and email (89%), followed by webinar s (77%) ...

Peter Lord, CEO at Codat, said: “With the rapidly-growing adoption of virtual cards for B2B payments, we felt the time was right to release a new data product specifically designed to transform ...

To create the Google sheet template builder, I: Uploaded the output template (my base email template). Asked ChatGPT to reverse-engineer it to identify all the dynamic fields.

We’re always talking about the need to create personalized website experiences but never seem to be able to do it in a way that’s effective and scalable. So maybe it’s time to rethink how we need to ...

Every week it seems marketers are bombarded with new – often conflicting – facts and figures about B2B buyers. From the amount of time they spend researching products online before making a purchase ...

Elastic Path Product Experience Manager (PXM) gives Astrak complete freedom to design the product experiences its customers expect, without any custom hacks or expensive development workarounds.