Here are five recession-proof B2B marketing activities that can help companies advance their bottom-line objectives in any economic environment.

B2B Marketing and Blue Sheep are offering a B2B brand the opportunity to transform its marketing activity, providing access to £250,000 worth of data and customer insight marketing services. The ...

Only six per cent of B2B leaders can calculate ROI on their projects ‘all the time’, according to new research by B2B Marketing in association with Circle Research.

True B2B growth is a cross-functional endeavor, requiring the collaboration of product, marketing, and sales teams. Breaking down silos and fostering a unified approach is key to sustainable growth.

Pre-Conference Activities That'll Shake Up Your Marketing in a Big Way The conference program isn't the only way we're shaking things up. We've got a slate of pre-conference activities designed to get ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February ...

Research Shows B2B Marketers Increase Spending, Activity in Content Marketing B2B marketers increase budgets, using more tactics and distributing content on more social networks CLEVELAND ...

Account-based marketing can take the form of a one-off activity, such as account-driven activation (think a grand gesture as an act of marketing), or it can serve as a long-term account-driven ...

B2B influencers have become all the rage in influencer marketing, with 75% of B2B businesses already using them in their campaigns, according to a new study from the ad agency Ogilvy.

Harnessing B2B Marketing Trends to Build a Powerful Wholesale Experience for Retailers Take a look at some of the ways your brand can grow and improve your B2B offering in 2023 ...