Despite weak Q1 results and integration challenges post-Informa merger, TechTarget’s low valuation already reflects much of ...

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Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

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CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

A recent report from MikeWorldWide documents these pressures, with insights from 500 in-house marketing and communications ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Nearly two fifths (37% 2) of Chief Marketing and Communication Officers believe AI poses a brand risk. More broadly, 38% of all respondents admit they are unclear about the ethical implications of ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...

What used to be two very distinct domains—one driving growth, the other defending infrastructure—are now deeply linked.