The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The alternative Ford logo was created back in 1966 by Paul Rand, the legendary designer behind some of the most iconic logos, ...

Maintaining Ford's iconic blue and white colour scheme, the concept design expertly captured the brand's essence while ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years ...

Bentley is still looking toward the future, as evidenced by another redesign of the Winged B — this time a fairly radical one ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

With mounds of dirt, construction vehicles and the exact location where home plate will be at the new A’s Ballpark serving as the backdrop, team owner John Fisher stood in ...

An unfortunate and unintentional logo design ultimately led the Chesapeake Baysox to partner for a good cause.The Baysox, the Double-A affiliate of the Baltimore Orioles, and Minor League Baseball ...

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