Toyologist' Peter Jenkinson reveals the biggest trends of the year - and the activities, gadgets and puzzles that your ...

Looking to bring the magic of Star Wars right into your home? These toys aren’t just for play—they’re perfect for bonding, ...

Baby Yoda invitations are the perfect way for kids to invite all their friends to their Star Wars birthday party. Just print out these cute (and free) party invitations and you're good to go!

As most parents know, there are a lot of toys out there, and the really good ones are shockingly hard to find. Some toys make ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

We are used to the idea that imagery and language used in adverts can be used to shape gender norms, but what about music and ...

In the '90s and early 2000s, before the world of high-speed internet and smartphones, we had our televisions to tune into. And those TVs had a lot of commercials. While most comme ...

Basic Fun — a Boca Raton, Fla.-based firm which also specializes in classic toy brands like Lincoln Logs, Lite Brite and TinkerToy — is now on track to have one of its best holiday seasons ...

According to the first author, toy commercials can be described as “semiotic bombs,” packing multiple layers of meaning into short bursts of sound, imagery, and language. “It’s not just ‘pink for ...

A groundbreaking study from one of our PhD student reveals that the music and soundscapes used in toy commercials are reinforcing rigid ... priming listeners to associate certain sounds with ...

Our team of pint-sized experts has put their heads together to bring you 23 toys and gifts that'll have any 7-year-old ...

During the Wednesday 6 November episode, the hit ITV show revealed its annual Top Toys list for the 2024 festive season. Hosts Cat Deeley and Ben Shephard were joined by consumer expert Steve ...