Sephora is the new Chuck E. Cheese for tween girl birthday parties: ‘It was exactly what she wanted’ By . Adriana Diaz. Published Feb. 6, 2025, 2:27 p.m. ET.

In 2004, the chain decided to realign its merchandise to appeal more to younger, preteen shoppers — folding and reopening as Justice: Just for Girls. By 2010, the brand expanded with a boy’s ...