Although Halloween is still months away, Bath & Body Works is encouraging people to celebrate the spooky season now. The ...

Bath & Body Works is known for its lotions and candles. But during Halloween, the store is all about decor: car air fresheners, water globes, and wall plug-ins are just a few examples.

Bath & Body Works launched a product line for Black History month, but some, including a Bethune-Cookman expert, criticize the move as falling short.

Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread.

In addition, Bath & Body Works kept individuals in the Generation Z cohort in mind when creating the Gingham+ store design. “We’ve heard from this demographic that many of their purchase decisions are ...