Given our findings on the importance of the frequency of price changes for inflation dynamics, the relative frequency of increases and decreases may be a good summary indicator of pricing behaviour.

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% ...