How hard could it be? I riffled the sample cards of Benjamin Moore’s 152-shade Off White Collection, which accounts for a slight majority of the company’s 50 best-selling colors. Too many options?

The eye can perceive millions of colors, but we struggle to name them. Colors that Westerners perceive as "primary" or pure ...

Most of the whites and off-whites on this list fall in the 80 to 100 range. Designer Shea McGee knows her ivories from her chalks — white walls are a signature of Studio McGee, the company she helms ...

The Clutter Furnishings & Interiors owner reinvents her house in The Landings using her signature maximalist style.

So, we have spoken with a collection of designers ... ‘The wrong white can look stark, drab or can have undertones that simply don't work with your chosen wall color,’ says Helen Shaw, director at ...

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings ...

The white-and-black farmhouse trend is still going ... Lighter colors, such as off-whites, creams, and beiges, reflect more sunlight and thus keep the home cooler. This means people might spend ...

Gone are the wall-to-wall carpet and dark cabinetry, replaced with oak floors and glass-fronted, gray built-ins.

After 10,000 hours of testing, here are the best home improvement products and services of 2024 to help you create your dream ...