Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

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The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Can you count the number of leads you’ve had in the last month on one hand? If so, you could probably benefit from some ...

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...

Email marketing is an incredibly effective channel for businesses to leverage to reach their audiences. Although this can confuse beginners, picking the correct tool dramatically simplifies the ...

We asked 5 AI helpers to write tough emails. One was a clear winner. A panel of communications experts helped us test how well artificial intelligence tools ChatGPT, Claude, Copilot, DeepSeek and ...

If you opt for the standard mileage rate (67 cents per mile for tax year 2024), you calculate your deduction based on the ...

For example, the return on investment for email marketing can be as high as $36 for every $1 spent (ROI 36:1). Or how 60% of consumers make a purchase because of a promotional email.