In an excerpt from Alan Sepinwall's new book, 'Saul Goodman v. Jimmy McGill,' series co-creator Peter Gould talks Odenkirk's ...

Gene’s introduction in Better Call Saul’s series premiere was an immediate callback to Breaking Bad, which set up Bob Odenkirk’s character managing an Omaha Cinnabon. But I was shocked to ...

This line, which initially seemed like a throwaway comment, turned into a central element of Better Call Saul. However, Saul's destiny wasn't always a Cinnabon. Peter Gould, writer of Breaking Bad ...

For whatever reason, a Hot Topic in Omaha comes across as even more of a desolate situation for Saul than a Cinnabon in the same location. It would be very weird to pass by the semi-goth store and ...