Campaign ME’s Retail Media Round Table, powered by Publicis Groupe Middle East, brought retail media veterans together to ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

If you’re a senior leader wondering why innovation feels stuck, don’t look at your idea funnel. Look at your culture. Look at ...

Cybersecurity firms say that the intricate scam to amass funding for North Korea’s weapons program is happening “on a scale ...

Retail media is quickly expanding beyond the browser and into the real world. Grocery TV’s Marlow Nickell shares why the ...

Even the best marketing won’t save you if your product leaks users. Think of marketing as a multiplier. Multiply zero, and ...

Noting that really big files are too big for LLMs to manage, Rockett presents three approaches – Log2, square root, and double square root – all of which involve taking a sampling of chunks to get a ...

In an industry that has long been a target of criticism over opaque ways it makes and spends its revenues, some ...

Fears of an AI data center bust were stoked by Microsoft and Amazon headlines, but if anything, massive spending remains the ...

Brand lift, customer lifetime value, multi-touch attribution and propensity modeling with signal fidelity are four features ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...