The brand’s in-store messaging will include a ‘New design, same beautiful biscuits’ lock-up to help and reassure consumers that the product quality has not changed. Kelly Lawrence, brand manager for ...

Global snack giant Mondelēz International feels that discount retailer ALDI has crossed a line. ALDI used packaging for its store-brand cookies and crackers. This caused a federal lawsuit claiming ...

The new designs for the United Biscuits brand have been created by JKR. Jacob’s announced the brand push last April, when it launched a new advertising campaign created by Publicis.. As part of the ...

Still from the new Jacob’s ad campaign. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February.. This saw all UB’s sweet ...

Mondelez-owned biscuit brand Lu has unveiled a “sophisticated” redesign to establish its premium positioning in the UK. ... Consumer feedback on the new design had been “extremely positive”, said Lu.

Norwegian biscuit brand Sætre Ballerina has unveiled its new packaging design courtesy of pi global. Sætre Ballerina appointed pi global to sharpen the Ballerina’s positioning to a brand ...

The biscuit brand recently unveiled a series of creatives crafted with the help of Midjourney and Adobe Firefly and perfected by Schbang's creative and design input.

Malaysia-based biscuits manufacturer Julie’s underwent its first rebrand in 35 years in 2020 as part of an effort to futureproof itself in the face of the Covid-19 pandemic. Sai Tzy Horng, brand ...

ONE of the UK’s biggest brands has launched its first new biscuit in over a decade.  The sweet treat combines two incredible ...

Saturday Solologues: A spooky biscuit Brand design is not just about the outward appearance of the product but how it arrives in front of consumers at the time of consumption… ...

3am; Style; Food; New puffer jacket design from OREO features crush-proof pockets and melt-proof insulation The prototype fashion item from the biscuit brand comes in the same bright blue featured ...

The ongoing tussle between National Brands (marketers of Bakers Biscuits' Eet-sum-mor and other well-known brands) and Kwality Biscuits over allegations of pack design copyright infringements is ...