Our data reinforces why new media, such as blogs, are effective advertising carriers. One-third of adults view blogs daily, giving advertisers the opportunity to make multiple impressions.

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. The Interactive Advertising Bureau said today that advertisers spent ...

There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design. We ...

Drugmakers are partnering with mothers who blog to promote products, including children's medicine. How does the Federal Trade Commission deal with the new world of online marketing? We asked.

He also refuses to put ads on the dashboard, users’ customized streams of posts from blogs they follow. ‘We’re pretty opposed to advertising,’ Karp said this week in an interview at the ...

At what point does advertising detract from the reader's experience? That's a question I grapple with, both in reviewing other finance blogs and in deciding how many ads to place on my own blogs ...

Law-firm and lawyer blogs raise prickly questions about attorney advertising and free speech, reports the National Law Journal. While states want to protect consumers from unscrupulous lawyer ...

Last summer, just as state and local election campaigns were gearing up, a crisp-looking new blog and website showed up called the Republican Standard. It pitched itself as a “new […] ...