Overlooked Brand Components—Every Touchpoint Counts, Especially These. by Elaine Fogel. save. One of the most misunderstood marketing concepts is branding. People often think of it in terms of the ...

Pre-built PCs now use name-brand components and have shifted away from low-quality parts to a higher standard. Upgrading a pre-built system is easy, since you can add storage or swap out the RAM ...

Defining the concept of ‘brand’ can be elusive. I’ve rarely heard two people agree on what the word means. To some, brand and a company’s tag line or slogan are one and the same.

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies ...

Just like other PC components, there are terms you should probably be familiar with when shopping for RAM. Here's a brief description of the most important terms to know — capacity, speed, and XMP.

The Intel Core CPU brand is getting its biggest changes yet with the intro of the new 'Intel Core Ultra' name and the removal of the 'i' from i5, i7 and i9.