A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

Fans of the game thought today's edition was not among its toughest challenges - but here's some guidance in case you're ...

BRAND'S BRAIN CAMP - a roadshow to four major cities, offering guidance from leading professionals and digital skills training in collaboration with the Digital Economy Promotion Agency (depa); and ...

A recent study published in the Open Access Journal of Sports Medicine reveals that hockey players' cognitive processing speeds vary by position—and that these abilities can be trained.

The heart plays a massive role in brand positioning in marketing. When your brand touches your audience, you create ties that keep them close.

Discover the psychology behind how branding shapes consumer perception and drives purchasing behaviour. Learn strategies to build stronger.

Correction 22 April 2025 Brand-new colour created by tricking human eyes with laser The ‘off-the-charts saturated’ greenish hue — called olo — has been seen by only five study participants.

How JCPenney’s new brand positioning is subverting consumer expectations Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains how “Yes, JCPenney” breaks through a ...

Ensure your brand positioning and your brand narrative online is an accurate representation to your customers with a proactive strategy ...

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025?

ALISO VIEJO, Calif. (BRAIN) — GT Bicycles, which separated from Cycling Sports Group/Cannondale to a stand-alone Pon Holdings brand last year with its own design team, will pause releasing new ...