Its pop culture-focused partnerships include collaborations with Polly Pocket, SpongeBob SquarePants, Barbie and Bratz.

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending on Instagram alongside celebrity-helmed favorites like Rare and R.e ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip ...

J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.

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