Its pop culture-focused partnerships include collaborations with Polly Pocket, SpongeBob SquarePants, Barbie and Bratz.

Being Frenshe, the wellness-minded beauty brand that Ashley Tisdale founded with incubator Maesa in 2022, is on track to ...

Tarte founder Maureen Kelly opens up to PEOPLE about her brand journey, losing her first husband in the 9/11 attacks and why ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip ...

J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.

The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a full-coverage ...

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