Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Explore the significance of logos in branding and business identity. This video discusses the value and implications of logos, examining various design choices and their impact on market perception.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Photo credit: Crap eyewear Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo.

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo.

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

Walmart (WMT) introduces new branding, which the retailer describes as an "updated look and feel." Catalysts Co-Host Seana Smith joins Wealth Host Brad Smith to take a look at the new logo and ...