Consumers are more conscious than ever before and are looking for fashion that has sustainable branding roots.

Rethink won in the Brand Identity category at The Drum Awards for Design for its work with the Association of Registered Graphic Designers. Here’s the award-winning case study.

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Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual ...

Visual Identity Standards. The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of ...

Lego evolves brand identity, launching first full set of design elements ... global head of design at Our Lego Agency. “Our new brand DNA reflects what is important for the Lego brand.

Luton Airport’s identity . ico Design was tasked with creating a new brand identity for Luton Airport a few years ago.

A unified brand strategy should weave together the strongest aspects of each brand’s design language and narrative, crafting a cohesive story that respects both legacies while propelling the ...

Eurovision 2025 has revealed its branding ahead of the competition taking place in Basel, Switzerland in May. The identity, created by the design wing of Wieden+Kennedy London, nods to the host nation ...