Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date back over a century to 1909 ...

In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...