Building a strong brand doesn’t mean you have to rely solely on established retailers. If you want more control over your ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...

The luxury sports car manufacturer commits to direct-to-fan connection, signaling a long-term investment in emotional equity.

Discover the top B2B campaigns from the Elevation Awards 2025. Explore winning strategies, insights, and what sets these ...

Moreover, these results represent a review of thousands of measurement studies conducted via CCO RADARProof, Clear Channel's campaign performance attribution solution, and Kantar, across a wide ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Iconic alcopop brand Hooch is celebrating its 30th anniversary with a bold £1.8 million investment in a nationwide ...

Trial Agencies and small businesses worldwide can now access GoHighLevel's comprehensive CRM and marketing aut ...