Loss-making Burberry puts focus back on outerwear in turnaround plan
BURBERRY will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday (Nov 14) in a strategy update.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs ...
Burberry Group (BRBY.L) shares surge after the company said it would be focusing on its signature trench coats and scarves ...
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
Hosted on MSN2d
Why Burberry burns millions of dollars of clothes each year?Owning the iconic trench coat or the quintessential check Cashmere scarf from Burberry is every fashion girl’s dream.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback