Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...

Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs and ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry made an adjusted operating loss of 41 million pounds in the first half and said it was too early to tell, with the ...

Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of pounds to maintain brand ...