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Burberry puts focus
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry
will use its British heritage appeal to win back customers by focusing on
trench
coats
and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...
Burberry puts focus back on trench coats, scarves
In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid out his turnaround plan on Thursday after Burberry reported a loss for the first half of its financial year and announced a 40 million pound ($50.
Wall Street Journal
1d
Heard on the Street: Burberry Reaches for Its Coat
Burberry
wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
9h
Burberry focuses on trench coats in new turnaround plan
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
22h
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Wall Street Journal
1d
Burberry Ramps Up Turnaround in Effort to Revive Brand
Trench
-
coat
maker
Burberry
BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs ...
6h
Bright Vachirawit Stars in Burberry’s Latest Outerwear Campaign
Follow Bright as he explores London in the latest Burberry Outerwear campaign. Celebrating Burberry’s long-standing heritage ...
7h
Burberry boss unveils back to British plan as he seeks to revive the luxury brand's fortunes
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
btimesonline
18h
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
1d
on MSN
Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
22h
Burberry stock pops after CEO says company will focus on basics
Burberry Group (BRBY.L) shares surge after the company said it would be focusing on its signature trench coats and scarves ...
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