For a week, the well-known breakfast chain was hyping up a name change. On Monday, it revealed why it is know going to be known (at least for a short time) as IHOb.

One fan wrote: "It doesn't even feel like it's following the minimalism push, it's just reverting to a slightly nicer version of an older, arguably better logo design. this is a good burger king ...

On Monday, IHOP announced that it was changing its name to "IHOb," with the “b” denoting burgers. ... The company both changed its Twitter handle and propped up signs with the new logo.

You’ve probably heard about the new IHOP burger menu that’s caused the company to rebrand themselves and change its name to IHOb, where the “b” stands for burgers instead of pancakes, but ...

The mystery of IHOb is solved. IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name. But ...

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. ... What Burger King’s New Logo Says About Its Strategy.