Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.

A clever use of colour and typography can communicate so much in graphic design. Alas, like even the finest-quality grass-fed beef from the Argentine pampas, it can be overdone and overseasoned.

Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive ...

Burger King recently unveiled a new logo which was inspired by the brand’s classic design, according to Restaurant Business Online.

The design collaborators wanted to overcome the inconsistency to create a unified identity and experience. “It’s Burger King – it shouldn’t have to say Burger King,” Smith says.

Burger King has been working to revitalize its brand over the past few years, redesigning everything from its logo to its packaging. The next step: remodeling restaurants.

Burger King overhauls its design with a retro-meets-modern take on its 1969 logo The new look includes a font named Flame and replaces a circular design in use since 1999 By Jessica Wohl.

Here's what the new Burger King logo looks like It’s a simpler design to its previous logo, which featured similar red text and buns but with a blue stripe around it.

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.