U.S. House Majority Leader Steve Scalise has said that the U.S. is at “the precipice of the new golden age of America.” But ...

Strategy and tactics are two different things. When you formulate business strategy you choose tactics that will help to achieve your strategic goals. Strategy refers to a direction toward a goal ...

You can run a business based only on tactics. But I've found you cannot run an effective business without strategy underpinning those tactics. Yes, it takes more time, attention and company resources.

Tactics matter in business, and when weighing tactics against strategy, strategy is sometimes overrated, and tactics underestimated. Nowhere is this more apparent than the software industry.

Sales Tactics vs. Strategies. Marketers use sales strategies and sales tactics in order to get consumers to buy a product or service. These two tools go hand-in-hand, but are distinct.

The terms business model, strategy, and tactics are widely misunderstood, and too often used interchangeably. If you don't know the difference, you are doomed to make bad decisions.

Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic ...

Tactics focus on the implementation of your strategy and often employ specific digital marketing tools. In essence, a marketing goal is a broad outcome you want to achieve, a marketing strategy is a ...

Casinos are known for offering excitement, luxury, and the promise of big wins, but behind the glitzy façade lies a business model designed to maximize profits. While many people may think of ...