Key Takeaways Consumer behavior is influenced by psychological, social, personal, cultural, economic, and technological factors. Emotional and rational thinking play roles in buying decisions, with ...

Demand for an inferior good drops when incomes rise and people prefer to buy more expensive, substitute items. The term refers to affordability, not quality.

Freudian motivation theory posits that unconscious psychological forces, such as hidden desires and motives, shape an individual's behavior, like their purchasing patterns. Freudian motivation ...

23,000 consumers were surveyed across 30 countries, including here in Ireland. It found that 62% of Irish households, and 55% of global households are extremely concerned about the cost of living.

The shift from human agents to AI-based conversational agents is a significant transition in consumer behavior. Chia-Ying Li and Jin-Ting Zhang explored this switch in 2023 and identified several ...

According to the Ernst & Young survey, 59 per cent of consumers visit stores to see, touch and try items before buying, and 57 per cent prefer in-store shopping to avoid shipping hassles.

Additionally, 70% of consumers believe influencer marketing plays a vital role in impacting their buying behaviour, while only 30% believe the contrary.

As the UK’s consumer champion, Which? is committed to supporting consumers in the transition to net zero by providing them with the information and advice they need and working with business and ...

Family members can influence the buyer's behaviour, and the roles and status of individuals in society also affect their buying behaviour. • Personal factors: These include age, occupation, lifestyle, ...

Based on InMobi's The Marketer’s Guide to India’s Festive Season report, here we delve deeply into the most recent consumer behavior trends for the five-month-long festive period, revealing ...